1. The Philosophy:
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Appropriate experimental processes and thorough concept development should subdue any preference for personal aesthetics and imagining outcomes in predefined mediums. Approaching ideas solely through the scope of one discipline removes the possibility of accurately representing the idea in the most appropriate way. Being reductive in our approach to creative problems and the subsequent descriptions of ourselves as a creatives can never and should never define our practice.

This practice will never station itself within one medium, it will never be baked, but rather maintain it’s malleability in its approach to problems. We shouldn’t feel neccesity in the need to justify our ideas, but it is essential that the choices we make are not superfluous.

2. Form, Colour and Texture: ‎‎ ‎

The terms form, colour and texture refer to three of the seven elements of design, the three that feel the most relevant to this practise. Form; ‘the shape or visible structure of a thing or person’ as well as ‘the boundary line of a material object.’ Colour: ‘the property possessed by an object of producing different sensations on the eye as a result of the way it reflects or emits light.’ Texture; ‘the feel, appearance, or consistency of a surface or substance.’
     
These three terms feel the most relevant to this practise as they encapsulate the idea of what something is (form/shape), what something looks like (colour) and what something feels like (texture). There is nothing more, or less, to the design practice than these three core principles, it ignores aesthetic and strips an object down into its simplest terms. These terms can also be applied to any medium, style and outcome, these three universal properties are essential to this (project      one)’s approach, exploring all of these options until the most appropriate one is found.

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